90-Day Go-to-Market Launch Plan

A concrete, do-this-next launch playbook for a new product, service or UAE market entry — not a vague strategy deck. I define your ideal customer profile (ICP) and sharp positioning, sequence the right channels for your category (paid search, Meta/TikTok, LinkedIn, partnerships, PR, founder-led content), and lay it all out on a week-by-week 90-day calendar so your team knows exactly what ships in week 1 versus week 9. The plan is built for the UAE reality: Dubai/Abu Dhabi/Sharjah audiences, English and Arabic messaging, and AED budgets.

You get an AED budget split across channels with expected cost ranges, a KPI target set (CAC, leads, pipeline, conversion benchmarks) and a simple dashboard to track them, plus a launch-asset checklist so nothing — landing page, ad creative, email sequences, sales one-pager — gets forgotten. It's the difference between "we should do more marketing" and a calendar your team can execute against on Monday morning.

This is a fixed, time-boxed 90-day GTM launch deliverable. If you want an ongoing relationship — monthly brand/marketing direction, continuous strategy and creative review — that's my separate marketing strategy & brand consulting gig; this one is a defined launch plan you own and run, not an open retainer.

How it works

1. 1
   Discovery

   Workshop your product, audience, pricing, goals and current assets

2. 2
   Build the plan

   I write the ICP, positioning, channel sequence, 90-day calendar, AED budget and KPIs

3. 3
   Walkthrough + handover

   Live walkthrough of the plan and dashboard so your team can execute