Brand Identity & Guidelines

This is a complete visual identity system, not just a logo file. I build the full kit a growing company needs to look consistent everywhere: a defined colour palette with HEX, RGB, CMYK and Pantone references, a typography system that pairs a Latin typeface with a properly matched Arabic typeface, logo usage rules with do-and-don't examples, and a brand guidelines PDF that any future designer, printer or marketing hire can follow without guesswork.

Deliverables go beyond the guidelines document. You get designed stationery — business cards, letterhead and envelope — print-ready with bleed, plus HTML-friendly email signatures for your team and a social media kit: profile images, cover banners and editable post templates sized for Instagram, LinkedIn and TikTok. I also include a short brand voice note covering tone of voice in English with guidance for Arabic communications, so captions and customer messages sound like one company.

I work mainly with SMEs across Dubai, Abu Dhabi and Sharjah — free-zone consultancies, mainland retailers, clinics and F&B brands — that have outgrown a logo-only setup. A coherent identity system pays for itself quickly in the UAE market: print runs stop needing rework, agencies onboard faster, and every touchpoint from your DIFC office reception to your delivery packaging reads as one brand. The package starts at AED 2,500 with delivery in 10 working days.

How it works

1. 1
   Discovery call

   A 45-minute call on your market, competitors in the UAE, and where the brand will actually appear.

2. 2
   Identity direction

   By day 4 I present the visual direction: colour, typography, and your logo applied across mockups.

3. 3
   System build-out

   After your feedback I produce the guidelines PDF, stationery, signatures and social kit.

4. 4
   Handover and walkthrough

   Day 10: all files delivered with a recorded walkthrough so your team knows how to use each asset.