Content Strategy & Editorial Calendar

Publishing without a plan is how Dubai and Abu Dhabi brands end up with forty blog posts and zero rankings. I build content strategies that start from keyword data: search terms your UAE buyers actually use, grouped into topic clusters where one pillar page and its supporting articles compound authority instead of competing with each other. Cluster priorities are set by search volume, difficulty, and commercial intent - not by what sounds interesting in a meeting.

The strategy lands as a 90-day editorial calendar with an Arabic and English content mix decided per topic - some queries in the UAE are searched overwhelmingly in Arabic, others in English, and publishing the wrong language wastes the slot. Each calendar entry is backed by a content brief a writer can execute without back-and-forth: target keyword, search intent, outline with H2s, entities to cover, internal links, and word-count guidance. You get a set of completed sample briefs plus the template to produce the rest.

Distribution and measurement are planned up front. Every piece gets a repurposing path - LinkedIn post, newsletter section, blog - so one article works three channels, and the measurement framework goes beyond pageviews to rankings won, newsletter signups, assisted enquiries, and branded-search lift, reported in a simple scorecard your team updates monthly.

How it works

1. 1
   Audit and keyword research

   I audit existing content and pull UAE keyword data to find clusters you can realistically win.

2. 2
   Cluster map and calendar

   Topic clusters are prioritized and laid out as a 90-day editorial calendar with the Arabic/English split.

3. 3
   Briefs and templates

   Sample content briefs are written in full, plus the template and process for producing the rest.

4. 4
   Walkthrough

   A handover call with your writers or agency so the first pieces start the following week.