Content Strategy & Editorial Calendar
About This Service
Content Strategy and Editorial Calendar Planning for UAE Brands
Publishing without a plan is how Dubai and Abu Dhabi brands end up with forty blog posts and zero rankings. I build content strategies that start from keyword data: search terms your UAE buyers actually use, grouped into topic clusters where one pillar page and its supporting articles compound authority instead of competing with each other. Cluster priorities are set by search volume, difficulty, and commercial intent — not by what sounds interesting in a meeting.
The strategy lands as a 90-day editorial calendar with an Arabic and English content mix decided per topic — some queries in the UAE are searched overwhelmingly in Arabic, others in English, and publishing the wrong language wastes the slot. Each calendar entry is backed by a content brief a writer can execute without back-and-forth: target keyword, search intent, outline with H2s, entities to cover, internal links, and word-count guidance. You get a set of completed sample briefs plus the template to produce the rest.
Distribution and measurement are planned up front. Every piece gets a repurposing path — LinkedIn post, newsletter section, blog — so one article works three channels, and the measurement framework goes beyond pageviews to rankings won, newsletter signups, assisted enquiries, and branded-search lift, reported in a simple scorecard your team updates monthly.
What's included
- Keyword research and topic clusters — UAE search data grouped into pillar-and-cluster maps ranked by volume, difficulty, and intent.
- 90-day editorial calendar — Dated publishing schedule with format, language, owner, and target keyword per slot.
- Arabic and English mix plan — Language decided per topic based on how UAE audiences actually search it.
- Writer-ready content briefs — Completed sample briefs plus a reusable template: keyword, intent, outline, entities, internal links.
- Distribution plan — A repurposing path for each piece across blog, LinkedIn, and newsletter.
- Measurement beyond pageviews — Scorecard tracking rankings, signups, assisted enquiries, and branded-search lift.
How it works
- 1Audit and keyword research
I audit existing content and pull UAE keyword data to find clusters you can realistically win.
- 2Cluster map and calendar
Topic clusters are prioritized and laid out as a 90-day editorial calendar with the Arabic/English split.
- 3Briefs and templates
Sample content briefs are written in full, plus the template and process for producing the rest.
- 4Walkthrough
A handover call with your writers or agency so the first pieces start the following week.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Topics chosen from keyword data with volumes | Brainstormed idea lists | |
| Briefs writers can execute without rework | One-line title suggestions | |
| Arabic-English split decided per topic | English-only planning | |
| Success measured in rankings and leads | Pageview reports |