Email Marketing Campaigns (Klaviyo, MailerLite)

This service is ongoing campaign email: a monthly calendar of promotional sends, a consistent newsletter program, and a list-growth strategy - planned, written, built, and reported. I work in Klaviyo, MailerLite, and Brevo for e-commerce stores, clinics, and service businesses in Dubai, Abu Dhabi, and Sharjah. Note the distinction: automated lifecycle flows (abandoned cart, welcome series, win-back) are a separate engineering job - this gig is the editorial side of email, where revenue comes from showing up in the inbox every week with something worth opening.

Campaign calendars are mapped to the UAE retail year - Ramadan and Eid offers, back to school, White Friday, Dubai Shopping Festival, and National Day - so promotions are planned weeks ahead instead of rushed the night before. Every send goes out segmented (engaged 30/60/90-day, VIP buyers, non-openers) with an A/B subject-line test, because a two-word subject change routinely moves open rates by several points on the same list.

List growth and deliverability hygiene are part of the retainer: lead magnets and signup forms that actually convert UAE visitors, SPF/DKIM/DMARC alignment checks, sunset policies for chronic non-openers, and list cleaning before reputation damage shows up as spam-folder placement. Reporting covers opens, clicks, revenue per campaign in AED, and list growth month over month.

How it works

1. 1
   List and platform audit

   I review your ESP setup, list health, past campaign performance, and sender authentication.

2. 2
   Calendar and segments

   A monthly campaign calendar is agreed and core segments are built in your Klaviyo, MailerLite, or Brevo account.

3. 3
   Write, build, send

   Campaigns are written, designed, A/B tested, and scheduled - first send within 5 business days of onboarding.

4. 4
   Report and refine

   Monthly reporting on opens, clicks, AED revenue per campaign, and list growth feeds the next calendar.