English Copywriting

English Copywriting (Web + Landing Pages)

English Copywriting (Web + Landing Pages) - Image 1

About This Service

English Website and Landing Page Copywriting for UAE Businesses

I write conversion-focused English copy for websites and landing pages: homepages, service pages, product pages, and campaign landing pages built around the structure that actually converts — a clear headline, supporting proof, and a single strong call to action. Every page starts from a copy brief that maps your offer, your audience, and the one action you want visitors to take, so the words do a job instead of filling space.

The copy is SEO-aware from the brief stage: target keywords, search intent, and on-page elements (title tags, meta descriptions, H1/H2 hierarchy) are built into the draft, not bolted on after. I also match your tone of voice — whether you sound like a Dubai fintech, an Abu Dhabi clinic, or a Sharjah trading company — by pulling from your existing materials before writing a word.

Crucially for the UAE market, the idiom is local, not US-centric. Pricing reads in AED, references fit Dubai, Abu Dhabi, and Sharjah buyers, and the phrasing works for free-zone startups and mainland SMEs selling to a multicultural Gulf audience. Two revision rounds are included on every order, so the final copy ships only when it reads right to you.

What's included

  • Headline + CTA variants — Three headline options and matched calls to action for every page, so you can test what converts.
  • Full page copy — Hero, benefits, proof section, objection handling, and closing CTA — structured for conversion, not just description.
  • SEO-aware copy brief — Target keyword, search intent, title tag, and meta description delivered alongside the page copy.
  • Tone-of-voice matching — Copy calibrated to your existing brand voice from your site, decks, and socials before drafting.
  • UAE-market idiom — AED pricing language and Gulf-appropriate phrasing — no US-centric idioms that miss local buyers.
  • Two revision rounds — Included in the base price; most pages are signed off within one round.

How it works

  1. 1
    Brief and voice audit

    You share the page goal, audience, and offer; I review your existing materials to capture tone of voice and pull the SEO keyword target.

  2. 2
    First draft in 3 days

    You receive the full page copy in a structured doc: headline options, section-by-section body, CTA, plus title tag and meta description.

  3. 3
    Revisions

    Up to two rounds of edits based on your comments — tightening, tone shifts, or restructuring as needed.

  4. 4
    Final handover

    Clean final doc formatted by page section, ready for your developer or page builder to paste in.

Why work with me

With meTypical agency
Writer who knows the UAE marketOften offshore generalists
Conversion structure (headline/proof/CTA)Descriptive copy only
SEO brief included with the copyBilled separately
First landing page draft3 days2-3 weeks