About This Service
English Website and Landing Page Copywriting for UAE Businesses
I write conversion-focused English copy for websites and landing pages: homepages, service pages, product pages, and campaign landing pages built around the structure that actually converts — a clear headline, supporting proof, and a single strong call to action. Every page starts from a copy brief that maps your offer, your audience, and the one action you want visitors to take, so the words do a job instead of filling space.
The copy is SEO-aware from the brief stage: target keywords, search intent, and on-page elements (title tags, meta descriptions, H1/H2 hierarchy) are built into the draft, not bolted on after. I also match your tone of voice — whether you sound like a Dubai fintech, an Abu Dhabi clinic, or a Sharjah trading company — by pulling from your existing materials before writing a word.
Crucially for the UAE market, the idiom is local, not US-centric. Pricing reads in AED, references fit Dubai, Abu Dhabi, and Sharjah buyers, and the phrasing works for free-zone startups and mainland SMEs selling to a multicultural Gulf audience. Two revision rounds are included on every order, so the final copy ships only when it reads right to you.
What's included
- Headline + CTA variants — Three headline options and matched calls to action for every page, so you can test what converts.
- Full page copy — Hero, benefits, proof section, objection handling, and closing CTA — structured for conversion, not just description.
- SEO-aware copy brief — Target keyword, search intent, title tag, and meta description delivered alongside the page copy.
- Tone-of-voice matching — Copy calibrated to your existing brand voice from your site, decks, and socials before drafting.
- UAE-market idiom — AED pricing language and Gulf-appropriate phrasing — no US-centric idioms that miss local buyers.
- Two revision rounds — Included in the base price; most pages are signed off within one round.
How it works
- 1Brief and voice audit
You share the page goal, audience, and offer; I review your existing materials to capture tone of voice and pull the SEO keyword target.
- 2First draft in 3 days
You receive the full page copy in a structured doc: headline options, section-by-section body, CTA, plus title tag and meta description.
- 3Revisions
Up to two rounds of edits based on your comments — tightening, tone shifts, or restructuring as needed.
- 4Final handover
Clean final doc formatted by page section, ready for your developer or page builder to paste in.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Writer who knows the UAE market | Often offshore generalists | |
| Conversion structure (headline/proof/CTA) | Descriptive copy only | |
| SEO brief included with the copy | Billed separately | |
| First landing page draft | 3 days | 2-3 weeks |