Floward Vendor & Listing Setup

Floward is the GCC's flowers-and-gifts platform, delivering across the UAE, Saudi Arabia, Kuwait and beyond — and it is one of the few marketplaces where florists, chocolatiers, perfumers and giftable brands reach buyers at the exact moment of purchase intent. I handle your vendor application and onboarding from first contact to approved listings, so Dubai, Abu Dhabi and Sharjah gift businesses get onto the platform without months of back-and-forth.

Gifting is a visual category, so I prepare your products to gifting photography standards: styled hero shots, consistent backgrounds and packaging presentation that holds up next to Floward's own arrangements. Listing copy is written in English and Arabic, and your range is mapped to occasion-based merchandising — Eid, Mother's Day, Valentine's Day, birthdays and new-baby — because Floward buyers shop by occasion first and product second.

Operationally, I set up your order intake and delivery-window routine, since same-day slots and timed delivery are what gifting customers pay for. You launch with a catalog priced in AED, occasion collections ready before the next seasonal peak, and a clear process for fulfilling time-sensitive orders.

How it works

1. 1
   Range and brand review

   I assess your products against what sells in GCC gifting and shortlist your strongest 30 SKUs.

2. 2
   Application and content prep

   Vendor application goes in while I produce the photography guide and bilingual listing copy.

3. 3
   Listing and operations setup

   Approved products are listed with occasion tags, and your delivery-window routine is documented.

4. 4
   Seasonal handover

   You receive the occasion calendar and launch plan timed to the next gifting peak.