Headless Commerce (Next.js + Shopify / Woo)

I build headless commerce storefronts for ambitious UAE brands that have outgrown a standard theme. The storefront is a custom Next.js (App Router) React application consuming the Shopify Storefront GraphQL API (or the WooCommerce Store/REST API), while Shopify or Woo stays as the commerce backend for products, inventory, checkout and orders. This decoupled architecture gives you a Hydrogen-class, app-like experience: instant navigation, total design freedom, and Core Web Vitals scores a Liquid theme can't reach.

For the UAE/GCC market I wire in Shopify Markets for AED multi-currency, localized routing for Arabic/English with RTL, and the local payment and BNPL stack — Tabby, Tamara, Telr and PayTabs — using Shopify's hosted checkout or checkout extensions to keep you PCI-light. Content comes from a headless CMS (Sanity, Contentful or Storyblok) so marketing can publish landing pages independently of the store. I add ISR for product freshness, edge caching, image optimization, and structured data (Product, Offer, BreadcrumbList JSON-LD) for rich results and AI search visibility.

You get a future-proof, blazing-fast storefront that keeps Shopify/Woo's reliable checkout and back office while giving your brand a bespoke front end — deployed on Vercel with CI/CD and preview environments.

How it works

1. 1
   Architecture & design

   We plan the front-end stack, CMS, data model and how checkout hands off to Shopify/Woo.

2. 2
   Build the storefront

   I develop the Next.js storefront against the Storefront GraphQL/Woo API with caching and localization.

3. 3
   Integrate checkout & content

   Wire AED multi-currency, Tabby/Tamara, the headless CMS, and structured data, then test end-to-end.

4. 4
   Launch & optimize

   Deploy on Vercel with CI/CD, validate Core Web Vitals, and hand over documented code.