About This Service
LinkedIn Ads Management for B2B Companies in the UAE and GCC
I plan, build, and manage B2B campaigns in LinkedIn Campaign Manager for companies selling into the UAE and wider GCC. Campaigns are structured around Lead Gen Forms for native, low-friction capture, with job-title and seniority targeting tuned to UAE decision-makers — finance directors in DIFC, procurement heads in Abu Dhabi, operations managers across Sharjah industrial zones. For account-based marketing (ABM), I upload your target account lists and combine them with matched audiences so budget only reaches the companies you actually want as clients.
LinkedIn cost-per-lead in the UAE typically runs higher than Meta or Google — realistic AED 80–350 per lead depending on offer and seniority — so the work is in qualification, not volume. I set CPL benchmarks in AED per audience tier before launch, then prune job functions, industries, and company-size segments that produce unqualified form fills. Free-zone B2B service providers (consultancies, software vendors, corporate services firms in DMCC, DIFC, ADGM) are a core use case: the messaging and targeting playbook for free-zone and mainland SMEs differs, and I build separate campaign groups for each.
Every account also gets a retargeting layer: the LinkedIn Insight Tag captures website visitors, and I run lower-cost retargeting campaigns to bring back people who visited your pricing or services pages but did not convert. You receive a weekly report in AED covering spend, leads, CPL by audience, and which job titles are actually filling your forms.
What's included
- Campaign Manager build — Full account structure: campaign groups, audiences, bids, and budgets set up in LinkedIn Campaign Manager.
- Lead Gen Forms setup — Native forms with qualifying questions, hidden UTM fields, and CRM-ready lead export.
- ABM account lists — Matched audiences built from your target account list, with company-level exclusions.
- Decision-maker targeting — Job-title, seniority, and function targeting mapped to UAE and GCC buying committees.
- Insight Tag retargeting — Website-visitor audiences and retargeting campaigns for pricing-page and services-page visitors.
- Weekly AED reporting — CPL by audience tier in AED, lead quality notes, and next-week optimisation plan.
How it works
- 1ICP and account-list workshop
We define your ideal customer profile, target job titles, and (for ABM) the exact company list for the UAE and GCC.
- 2Build and launch
I set up Campaign Manager, install the Insight Tag, build Lead Gen Forms, and launch within 7 days.
- 3Qualify and prune
First two weeks focus on lead quality: cutting job functions and segments that fill forms but never buy.
- 4Scale what converts
Budget shifts to the audience tiers hitting your AED CPL benchmark, with retargeting catching the rest.
Why work with me
| With me | Typical agency | |
|---|---|---|
| CPL benchmarks set in AED before launch | ||
| ABM with your actual account list | Broad industry targeting | |
| Lead quality review, not just lead count | Weekly | Quarterly at best |
| Who manages your account | Me, directly | Junior media buyer |