Programmatic Advertising (DV360, DSP)

I plan, set up, and trade programmatic campaigns in Google Display & Video 360 (DV360) for advertisers in Dubai, Abu Dhabi, and Sharjah. That covers the full DSP stack: advertiser and seat configuration, insertion orders, line items, and deal types from open auction to private marketplace (PMP) and programmatic guaranteed. Audience strategy combines your first-party CRM segments with data-provider audiences available in the UAE, so line items reach in-market buyers rather than broad demographics.

Brand safety and fraud controls are built in before the first impression is bought: pre-bid filtering with vendors such as IAS or DoubleVerify, curated inclusion lists of UAE and GCC publishers, invalid-traffic exclusions, and viewability floors. I also manage frequency across exchanges at the campaign level, so a user who sees your ad on one SSP is not hammered again on three others — a common source of wasted AED spend in unmanaged seats.

Beyond standard display and video, I activate Connected TV (CTV) inventory and digital-out-of-home (DOOH) screens available programmatically in the UAE — useful for mainland retailers and free-zone brands that want big-screen reach with DSP-level measurement. Reporting is delivered in AED with CPM, viewability, reach, frequency, and conversion metrics tied to your media budget.

How it works

1. 1
   Audit and media plan

   I review your current setup (or scope a new seat), define audiences, inventory, and KPIs, and present a media plan in AED.

2. 2
   Build the campaign

   Insertion orders, line items, creatives, brand-safety filters, and conversion tracking are configured and QA-checked in DV360.

3. 3
   Launch and trade

   Campaigns go live and I trade them daily for the first week — adjusting bids, deals, and frequency before settling into a weekly cycle.

4. 4
   Report and scale

   You get weekly AED reports; winning audiences and inventory are scaled, underperformers are cut.