About This Service
Rebranding Service for UAE Businesses — Audit, New Identity, Rollout Plan
A rebrand is riskier than a first-time brand: you have existing customers, signage already installed, and a reputation worth keeping. My process starts with a brand audit — a structured review of your current logo, touchpoints, competitor positioning and customer perception — followed by a repositioning recommendation. The new identity is designed to preserve the brand equity you have already built: returning customers should still recognise you, while the visual system finally matches where the business is going.
What separates this gig from a simple redesign is the rollout plan. You receive a prioritised checklist for switching over every touchpoint a UAE business actually has: external signage and shopfront fascia, printed menus and price lists, vehicle branding, social media handles and bios, and your Google Business Profile listing so map searches show the new name and photos consistently. I also draft the internal launch communications — a short staff briefing note and a customer-facing announcement post — so the change lands deliberately instead of leaking out one touchpoint at a time.
Typical clients are established Dubai, Sharjah and Abu Dhabi businesses — restaurants updating a dated identity, trading companies repositioning upmarket, and mainland firms expanding into free zones under a sharper name. Every project closes with a before/after deliverable pack documenting the old and new identities side by side, useful for investor decks and franchise documentation. The engagement starts at AED 3,500 and runs 14 working days.
What's included
- Brand audit report — A structured review of your current identity, touchpoints and competitor positioning.
- Repositioning recommendation — A clear written direction for where the refreshed brand should sit in your market.
- New identity, equity preserved — Redesigned logo and visual system that existing customers still recognise.
- Touchpoint rollout plan — Prioritised switchover checklist: signage, menus, vehicles, social handles, Google Business Profile.
- Launch communications — Staff briefing note plus a customer-facing announcement for social and email.
- Before/after pack — Side-by-side documentation of the old and new brand for investors and franchising.
How it works
- 1Audit week
Days 1–4: I review your current brand, visit-level photos of touchpoints, competitors and customer feedback, then deliver the audit and repositioning note.
- 2Identity redesign
Days 5–10: the new visual identity is designed and pressure-tested against your existing signage formats and menu layouts.
- 3Rollout planning
Days 11–13: I map every touchpoint into a sequenced switchover plan with supplier-ready artwork specs.
- 4Launch handover
Day 14: final files, the rollout checklist, launch comms drafts and the before/after pack are handed over.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Audit before any design starts | Straight to concepts | |
| Rollout plan across physical touchpoints | Files only, rollout is your problem | |
| Google Business Profile in scope | Rarely considered | |
| Fixed 14-day timeline | Open-ended phases |