Off-Plan Property Sales Funnel (Lead → CRM → Viewing)

A complete lead-to-viewing funnel for off-plan launches: a high-converting project landing page (payment plan, floor plans, projected ROI, handover date, location and a single clear lead form), Meta and Google lead capture, an instant WhatsApp auto-response that qualifies the buyer, CRM routing to agents on round-robin or by project, and nurture sequences that drive toward a booked viewing or sales-centre visit. The single biggest lever in off-plan is speed-to-lead - first contact in seconds, not hours - because in a Dubai launch the agent who replies first usually wins the buyer, regardless of who had the better unit.

I wire that speed-to-lead end to end: the moment a buyer submits a Meta or Google lead form, an automated WhatsApp message goes out, qualifies budget and intent, and the lead is scored and routed into the CRM - PropSpace, Property Finder's CRM, Zoho or HubSpot - so no enquiry sits unattended. On top of that sits per-campaign ROI reporting: cost-per-lead and, more importantly, cost-per-viewing, so marketing spend is accountable to bookings rather than clicks. Funnels are built bilingual in English and Arabic for GCC and international investor audiences, and tuned for launches across the Palm, Downtown, JVC, Business Bay, Dubai South and Dubai Hills. The full funnel starts at AED 3,500 for the landing page, automation and CRM wiring; ad spend and the CRM subscription are paid directly to the platforms.

This gig is the full funnel - landing page, ad-capture wiring, CRM routing and automation as one connected system. Standalone CRM configuration is my separate PropSpace / Real Estate CRM Setup service, the raw portal feed and lead-webhook engineering is my Property Portal Feed Integration service, and ongoing paid-ad management is a separate retainer. This funnel can incorporate all three, but its job is converting a launch's traffic into booked viewings.

How it works

1. 1
   Build the page + capture

   Build the project landing page, the lead forms and the Meta and Google tracking so every click is measurable

2. 2
   Automate the response

   Wire the instant WhatsApp auto-response, qualification logic, lead scoring and CRM routing to agents

3. 3
   Nurture the lead

   Set up the multi-touch follow-up sequences that move a cold lead to a confirmed viewing

4. 4
   Report + tune

   Stand up per-campaign cost-per-lead and cost-per-viewing reporting and tune the funnel before scaling spend