Meta Ads Management (Facebook + Instagram)

I run Meta advertising - Facebook and Instagram - for UAE brands that need measurable leads or e-commerce sales, not just reach. The technical foundation comes first: Meta Pixel installed correctly, Conversions API (CAPI) configured server-side so iOS signal loss doesn't blind the algorithm, and events prioritized in Events Manager. With clean data flowing, Advantage+ campaigns have what they need to find buyers across Dubai, Abu Dhabi, Sharjah and the wider Emirates.

Creative is where Meta accounts win or stall, so every account runs a structured creative testing framework: hooks, formats and offers tested in controlled batches, losers cut fast, winners scaled into Advantage+ shopping or lead campaigns. For lead generation I'll recommend instant lead forms or a landing page based on your sales process - forms convert cheaper, landing pages qualify harder - and for e-commerce the goal is ROAS scaling: start with proven products, layer retargeting audiences (site visitors, video viewers, Instagram engagers), then raise budgets without resetting learning.

The UAE audience is bilingual, and campaigns are built that way: Arabic and English ad sets with native copy in each, not machine translation, because mainland retailers in Sharjah and free-zone brands in Dubai often reach completely different segments. Reporting focuses on the numbers that pay rent - cost per lead or ROAS in AED - with a clear log of what was tested and what's next.

How it works

1. 1
   Tracking and account foundation

   Pixel audit, Conversions API connection and event priority setup in Events Manager - fixed before any media spend.

2. 2
   Strategy and first creative batch

   We agree on lead forms vs landing pages (or product focus for e-commerce), then I brief and structure the first creative test batch in Arabic and English.

3. 3
   Launch and test

   Advantage+ and retargeting campaigns go live; creative batches rotate on a fixed cadence with losers paused quickly.

4. 4
   Scale what works

   Winning audiences and creatives get budget increases staged to protect learning phase, with monthly AED reporting.