Meta Ads Audit (Wasted Spend & Pixel Health Check)
About This Service
Meta Ads Audit & Wasted-Spend Review for UAE Businesses
If you are already running Facebook and Instagram ads but the numbers don't add up, this is a one-time, fixed-price audit that tells you exactly where your money is leaking. I review your Meta Ads Manager account structure end to end — campaign and ad-set hierarchy, audience overlap and fragmentation, creative fatigue, and budget allocation across the funnel — then hand you a written report with a prioritised fix list and an AED impact estimate for each item.
A huge share of wasted spend in UAE accounts comes from broken measurement, so I dig into the data layer too: Meta Pixel and Conversions API (CAPI) event quality, server-side and browser event deduplication, Event Match Quality, attribution-window settings, and whether your reported ROAS in Ads Manager actually reconciles with sales in Shopify, WooCommerce or your CRM. I work with Dubai, Abu Dhabi and Sharjah businesses across free-zone and mainland SMEs — e-commerce, real estate, clinics and service brands — and translate findings into plain AED outcomes, not jargon.
To be clear on scope: this is a diagnostic second opinion, not ongoing management. You receive the report and the fix list and your team (or I, under a separate engagement) implements it. If you want someone to run and optimise the account every month, that is the separate full-account Meta Ads Management service. Ad creative production is also offered separately — this audit diagnoses creative fatigue but does not produce new ad creatives.
What's included
- Account & campaign structure review — Campaign, ad-set and ad hierarchy assessed against your objective and budget.
- Pixel + CAPI health check — Event-quality, server-side and browser deduplication, and Event Match Quality reviewed.
- Wasted-spend findings — Audience overlap, fragmentation and creative fatigue flagged with the spend each is burning.
- Attribution & ROAS sanity check — Attribution-window and reported ROAS reconciled against actual sales or CRM data.
- Prioritised fix list (AED impact) — Every recommendation ranked by effort and estimated AED impact.
- Written report in 3 days — A clear, shareable document — no login juggling, no vague verbal feedback.
How it works
- 1Grant view access
You add me as an analyst to your Meta Business account and share goals, target AED CPA/ROAS and any sales data.
- 2I audit the account & data layer
I review structure, audiences, creative, budget, and Pixel/CAPI event quality and attribution.
- 3You receive the written report
A prioritised fix list with AED impact estimates, delivered within 3 working days.
- 4Optional walkthrough call
We can run a short call so your team understands each fix before implementing.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Fixed price, no retainer required | ||
| AED impact estimate per finding | ||
| Pixel + CAPI event-quality check included | ||
| Independent second opinion (not selling you management) |