Nadeem Khan
UX Research & Wireframing
Delivery in 10 days
VettedContact
Usability Testing & Heuristic Audit
About This Service
TL;DR
Moderated usability tests with real UAE users plus a Nielsen-style heuristic audit, showing exactly where your website or app loses people at checkout, sign-up or key flows and how to fix it. Run by a vetted, admin-reviewed specialist on Nadbook - contact them directly on WhatsApp, phone, or email, with zero platform commission.
Usability Testing & UX Heuristic Audit (UAE)
If your website or app is losing users at checkout, sign-up or a key flow, this service tells you exactly where and why. I run 5–8 moderated or unmoderated usability tests with real UAE users - recruited to match your audience in Dubai, Abu Dhabi and Sharjah - alongside a Nielsen Norman 10-heuristic expert audit. You get a friction report that pinpoints every drop-off, ranks each issue by severity, and reports the task success rate per flow so the problems are measured, not guessed. Tests are run through tools like Maze and UserTesting, with English and Arabic flows covered so RTL screens are evaluated properly.
Each finding comes with an annotated screenshot, the observed behaviour, the heuristic it breaks, and a concrete, prioritised fix - so your designer or developer can act the same day. I focus on the moments that cost you conversions: confusing navigation, unclear forms, weak error handling, and mobile-specific friction that desktop reviews miss.
This gig differs from my UX Research & Wireframing service: that one researches and builds new flows from scratch, while this one evaluates an existing product you already shipped and reports the fixes - it is diagnosis, not creation.
What's included
- Heuristic audit - Expert review against the 10 Nielsen Norman usability heuristics
- 5–8 user tests - Moderated or unmoderated sessions with real UAE users (EN/AR)
- Task success metrics - Measured task completion and drop-off rate per flow, not opinions
- Prioritised fix list - Every issue severity-ranked so you fix the costly ones first
- Annotated screens - Each finding marked on a screenshot with the recommended fix
- 7-day delivery - Full report and recordings handed over within a week
How it works
- 1Define tasks
We agree the critical flows and the real tasks users will attempt - checkout, sign-up, search, booking.
- 2Test + observe
I recruit UAE testers, run the sessions in Maze/UserTesting, and capture where and why people struggle.
- 3Report + prioritise
You get the severity-ranked friction report with task success rates, annotated screens and prioritised fixes.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Real UAE testers | Assumptions about users | |
| Severity-ranked findings | ||
| Task success metrics | Measured | Opinions |
| Bilingual EN/AR flows |
Frequently asked questions
How long does "Usability Testing & Heuristic Audit" take to deliver?⌄
Typical delivery is 7 days from order confirmation. Nadeem Khan will share an exact timeline when you make first contact.
How much does "Usability Testing & Heuristic Audit" cost?⌄
This service starts from AED 2000 (fixed price). Contact Nadeem Khan for a tailored estimate.
How do I hire Nadeem Khan on Nadbook?⌄
Use the WhatsApp, phone, or email button on this page to reach out directly. Nadbook is a contact-first marketplace - there are no platform fees and the seller handles delivery directly.
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