UX Research & Wireframing

I help UAE founders and product teams design the right thing before a single line of code is written. Through UX research and wireframing - user interviews, competitor analysis, user personas, journey maps, information architecture, and low-to-mid-fidelity wireframes in Figma - I turn a vague idea into a clear, testable product blueprint that reduces costly rework later.

Deliverables include a research summary with key findings, user personas grounded in real UAE customer behaviour, end-to-end user flows, a sitemap and information architecture, annotated wireframes for every key screen (desktop and mobile), and a clickable Figma prototype for usability testing. I apply heuristic evaluation (Nielsen's principles), accessibility checks, and conversion best practices, and I account for UAE-specific context - bilingual English/Arabic flows, RTL layout considerations, local payment and onboarding habits, and WhatsApp-first communication patterns.

The output is a validated foundation your designers and developers can build on with confidence - fewer assumptions, fewer expensive pivots, and a product shaped around real user needs. Editable Figma files are yours to keep.

How it works

1. 1
   Discover

   We define goals and users; I run interviews and competitor research.

2. 2
   Synthesise

   Findings become personas, journey maps and an information architecture.

3. 3
   Wireframe

   I design annotated wireframes and flows for every key screen.

4. 4
   Prototype & test

   A clickable prototype is built and validated, with recommendations documented.