About This Service
YouTube Ads and Video Campaign Management for UAE Businesses
YouTube is one of the most-watched platforms in the UAE, and I build video campaigns that turn that watch time into measurable demand for Dubai, Abu Dhabi, and Sharjah businesses. I run skippable in-stream ads for reach and consideration, YouTube Shorts ads for mobile-first audiences, and Google's Demand Gen campaigns to place your video across YouTube, Shorts, Discover, and Gmail from a single campaign. Targeting is built on audience signals and custom intent audiences — people who recently searched Google for your product category — so your video reaches viewers already in-market rather than random impressions.
Creative is half the outcome on YouTube, so every campaign follows a hook-and-hold structure: the brand and core message land in the first 5 seconds (before the skip button), followed by proof and a clear call to action. For the UAE market I run Arabic and English ad variants as separate ad groups, because watch-through rates and CPVs differ significantly between the two — typical cost per view here runs AED 0.10–0.40 depending on audience and format. Free-zone e-commerce brands and mainland SMEs each get distinct geo and language splits across the Emirates.
Nothing goes to waste: viewers who watch your ads or visit your channel are captured into view-based remarketing lists, then re-engaged with conversion-focused follow-up ads. You get reporting in AED on view rate, cost per view, and — most importantly — the conversions and leads the video traffic actually produces.
What's included
- Campaign setup in Google Ads — Skippable in-stream, Shorts, and Demand Gen campaigns built with correct bidding and frequency settings.
- Custom intent audiences — Audiences built from the Google searches your UAE buyers actually make, plus audience signals for Demand Gen.
- Hook-and-hold creative brief — A shot-by-shot brief for your editor: 5-second hook, proof section, and CTA tuned per format.
- Arabic + English variants — Separate ad groups per language with independent bids, so each variant is judged on its own numbers.
- View-based remarketing — Remarketing lists from video viewers and channel visitors, re-engaged with conversion campaigns.
- Conversion reporting in AED — CPV, view rate, and cost per conversion reported weekly with plain-language recommendations.
How it works
- 1Audit assets and goals
I review your existing videos, channel, and Google Ads account, and define what a conversion is worth to you in AED.
- 2Build audiences and campaigns
Custom intent and audience-signal lists are built, campaigns structured by format and language, tracking verified.
- 3Launch and test hooks
Multiple openings are tested per video; weak hooks are cut within the first 7–10 days of data.
- 4Remarket and scale
View-based remarketing switches on once lists populate, and budget concentrates on the winning format-language combinations.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Creative brief included with media buying | Media only | |
| Arabic and English tested separately | Single mixed campaign | |
| Optimised for conversions, not views | Reports view counts | |
| Remarketing lists built from day one | Often skipped |