Google Demand Gen Campaigns (Discover, Gmail, YouTube)
About This Service
Google Demand Gen Campaigns Across YouTube, Discover & Gmail for UAE Brands
Want to reach people in Dubai, Abu Dhabi, and Sharjah while they are scrolling and discovering — before they ever search for you? I build Google Demand Gen campaigns, the successor to Discovery ads, which place your image and video creative across the YouTube feed and Shorts, the Google Discover feed, and Gmail. It is a visual, social-style format inside Google's own properties — ideal for sparking demand for UAE retail, real estate, F&B, and e-commerce brands.
I structure the campaign with strong image and video assets, build audiences using lookalike (similar) and custom segments based on your customer lists and site visitors, and apply creative best practices for the feed so the ad earns the scroll-stop. I set up conversion tracking and view-through measurement so you can see both the clicks and the assisted impact of a visual, mid-funnel channel, and I plan AED budgets and bidding around the discovery role rather than last-click expectations.
Demand Gen is a mid-funnel visual-discovery campaign type — different from intent-based Search (capturing people already looking), from the separate Google Display & Remarketing gig (GDN banners and retargeting), and from Performance Max (Demand Gen is one curated campaign type, not all-inventory automation). YouTube in-stream and skippable ads are a separate service.
What's included
- Demand Gen campaign build — A full Demand Gen campaign across the YouTube feed and Shorts, the Discover feed, and Gmail — Google's visual discovery surfaces.
- Image + video creative setup — Your image and video assets organised, sized, and loaded so the algorithm has strong visual variety for the feed format.
- Lookalike & custom audiences — Lookalike (similar) segments plus custom segments built from your customer lists and site visitors to find new, relevant buyers.
- Creative best-practice review — Hooks, aspect ratios, and messaging reviewed against feed best practices so the ad earns the scroll-stop rather than the skip.
- Conversion & view-through tracking — Conversion tracking and view-through measurement configured so you see the clicked and the assisted impact of this mid-funnel channel.
- AED budgeting & bidding — Budget and bidding planned in AED around a discovery role, with sensible targets for the learning phase instead of last-click goals.
How it works
- 1Goals & assets
We agree the mid-funnel objective, your audience, and the AED budget, and you share image, video, and brand assets — or I flag what's needed.
- 2Audiences & tracking
I build lookalike and custom segments, confirm conversion tracking and view-through measurement, and align goals with the discovery role.
- 3Build creative & launch
I assemble the campaign, load image and video creative per feed best practices, set bidding and budget, and launch across the surfaces.
- 4Learn & report
I monitor the learning phase and give you a short walkthrough of how to read reach, clicks, conversions, and view-through results.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Built specifically as Demand Gen, not lumped into PMax | Folded into PMax | |
| Lookalike & custom audiences from your data | Broad targeting only | |
| View-through measurement for mid-funnel | Last-click only | |
| Creative reviewed for the feed format | Reused display banners |