About This Service
Google Ads Audit for UAE Businesses — Find the Wasted Spend in 3 Days
If you are already running Google Ads for a Dubai, Abu Dhabi or Sharjah business and suspect the budget is leaking, this audit finds out exactly where. I go through your account structure campaign by campaign, mine the search-term report for queries that burn money without converting, and map the negative keyword gaps letting them in. Most UAE accounts I open are losing 15–30% of monthly spend to irrelevant searches — job seekers, DIY queries, and clicks from outside your service area.
The audit also covers a Quality Score and ad-relevance diagnosis (which keywords are paying a poor-QS penalty and why), a conversion-tracking sanity check (are the numbers Google optimizes toward even real?), and budget-allocation findings showing which campaigns deserve more AED and which deserve none. Everything lands in a written report with a prioritized fix list, each item carrying an estimated AED impact, so you fix the expensive problems first.
This is deliberately different from my Google Ads Management gig in this category: that one is ongoing monthly management where I run the account for you. This audit is a one-time, fixed-price second opinion with a written report — an entry product for free-zone and mainland SMEs who want clarity on their current setup (or their current agency) before committing to anything ongoing.
What's included
- Account structure review — Campaign, ad group and match-type architecture checked against how Google Ads actually spends in 2026.
- Search-term report mining — Line-by-line review of what real searches triggered your ads and which ones converted to leads or sales.
- Negative keyword gap list — A ready-to-paste list of the negatives your account is missing, grouped by campaign.
- Quality Score & ad-relevance diagnosis — Which keywords pay a poor-QS price penalty, and whether the fix is the ad, the landing page or the grouping.
- Conversion-tracking sanity check — Verifies your conversion actions fire correctly, count once, and exclude junk like page refreshes.
- Prioritized fix list with AED impact — Every finding ranked by estimated dirham impact so you know what to fix first.
How it works
- 1Grant read-only access
You add me as a read-only user on your Google Ads account — I never need edit rights and make zero changes.
- 2I dig through the account
Structure, search terms, negatives, Quality Score, tracking and budget split — at least 90 days of data reviewed.
- 3Written report in 3 days
You receive the audit document with the prioritized fix list and AED impact estimates per item.
- 4Walkthrough call
A 30-minute call to walk through the findings — then you apply the fixes yourself, hand them to your agency, or hire me to do it.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Engagement model | One-time fixed AED 600 | Audit as bait for a retainer |
| Account access required | Read-only, zero changes made | Wants admin control on day one |
| Findings quantified | AED impact estimate per item | Generic checklist scores |
| Turnaround | 3 days | 2–3 weeks |