Google Ads Audit (Wasted Spend & Quick Wins)

If you are already running Google Ads for a Dubai, Abu Dhabi or Sharjah business and suspect the budget is leaking, this audit finds out exactly where. I go through your account structure campaign by campaign, mine the search-term report for queries that burn money without converting, and map the negative keyword gaps letting them in. Most UAE accounts I open are losing 15–30% of monthly spend to irrelevant searches - job seekers, DIY queries, and clicks from outside your service area.

The audit also covers a Quality Score and ad-relevance diagnosis (which keywords are paying a poor-QS penalty and why), a conversion-tracking sanity check (are the numbers Google optimizes toward even real?), and budget-allocation findings showing which campaigns deserve more AED and which deserve none. Everything lands in a written report with a prioritized fix list, each item carrying an estimated AED impact, so you fix the expensive problems first.

This is deliberately different from my Google Ads Management gig in this category: that one is ongoing monthly management where I run the account for you. This audit is a one-time, fixed-price second opinion with a written report - an entry product for free-zone and mainland SMEs who want clarity on their current setup (or their current agency) before committing to anything ongoing.

How it works

1. 1
   Grant read-only access

   You add me as a read-only user on your Google Ads account - I never need edit rights and make zero changes.

2. 2
   I dig through the account

   Structure, search terms, negatives, Quality Score, tracking and budget split - at least 90 days of data reviewed.

3. 3
   Written report in 3 days

   You receive the audit document with the prioritized fix list and AED impact estimates per item.

4. 4
   Walkthrough call

   A 30-minute call to walk through the findings - then you apply the fixes yourself, hand them to your agency, or hire me to do it.