About This Service
Google App Campaigns for iOS & Android App Growth in the UAE
Got an app on the App Store or Google Play and want real users from the UAE market? I build and structure Google App Campaigns (formerly Universal App Campaigns / UAC) for iOS and Android. These campaigns promote your app automatically across Google Search, Google Play, YouTube, Discover, and the AdMob network using your assets and Google's machine learning — so the right placement reaches the right Dubai, Abu Dhabi, or Sharjah user.
I set the campaign to the goal that matches your stage — install volume, in-app actions (purchase, sign-up, subscription), or re-engagement of existing users — and wire up conversion tracking through Firebase / Google Analytics for Firebase or a mobile measurement partner like AppsFlyer or Adjust so Google optimises toward what actually matters. I prepare asset groups with text headlines and descriptions, portrait and landscape images, video, and HTML5 where supported, then configure tCPA or tROAS bidding and align everything with your store listing so the ad-to-store experience is consistent.
App Campaigns are a distinct campaign type for app businesses — not the same as web Search, Shopping, Display, or Performance Max campaigns, and not general account babysitting. If your conversion lives inside a mobile app rather than a website, this is the right service; if you sell on a website you want one of the web-focused Google Ads gigs instead.
What's included
- App Campaign build (iOS + Android) — A full App Campaign set up in Google Ads for your App Store and/or Google Play listing, structured for the placement mix Google serves automatically.
- Goal selection — Campaign aligned to install volume, in-app actions such as purchase or sign-up, or re-engagement of lapsed users — whichever fits your stage.
- Firebase & MMP conversion tracking — Conversions tracked via Firebase / Google Analytics for Firebase or an MMP like AppsFlyer or Adjust so bidding optimises toward real events.
- Asset groups for the algorithm — Varied creative — text, portrait and landscape images, video, and HTML5 where supported — so Google's ML has enough to test and combine.
- tCPA / tROAS bidding setup — Target CPA or target ROAS bidding configured to your goal and budget, with a sensible starting target for the learning phase.
- Store-listing alignment — A review of your App Store / Google Play listing so titles, screenshots, and messaging match the ads and don't leak conversions.
How it works
- 1App & tracking audit
We confirm your platforms (iOS, Android, or both), your goal, and whether Firebase or an MMP (AppsFlyer, Adjust) is already linked to Google Ads.
- 2Tracking & conversions
I link Firebase / Analytics for Firebase or the MMP, map the in-app events to import as conversions, and verify they flow into Google Ads.
- 3Build & creative
I create the App Campaign, load asset groups (text, image, video, HTML5), set tCPA or tROAS bidding, geo-targeting and budget.
- 4Launch & first read
I launch, monitor the learning phase, and give you a short walkthrough of how to read installs, in-app actions, and cost per action.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Specialised in App Campaigns, not web ads | Mostly web Search/PMax | |
| Firebase / MMP conversion tracking wired | Install-only by default | |
| Asset variety prepared for the algorithm | Minimal assets | |
| Optimised to in-app actions, not just installs |