Google App Campaigns (App Install & Engagement Ads)

Got an app on the App Store or Google Play and want real users from the UAE market? I build and structure Google App Campaigns (formerly Universal App Campaigns / UAC) for iOS and Android. These campaigns promote your app automatically across Google Search, Google Play, YouTube, Discover, and the AdMob network using your assets and Google's machine learning - so the right placement reaches the right Dubai, Abu Dhabi, or Sharjah user.

I set the campaign to the goal that matches your stage - install volume, in-app actions (purchase, sign-up, subscription), or re-engagement of existing users - and wire up conversion tracking through Firebase / Google Analytics for Firebase or a mobile measurement partner like AppsFlyer or Adjust so Google optimises toward what actually matters. I prepare asset groups with text headlines and descriptions, portrait and landscape images, video, and HTML5 where supported, then configure tCPA or tROAS bidding and align everything with your store listing so the ad-to-store experience is consistent.

App Campaigns are a distinct campaign type for app businesses - not the same as web Search, Shopping, Display, or Performance Max campaigns, and not general account babysitting. If your conversion lives inside a mobile app rather than a website, this is the right service; if you sell on a website you want one of the web-focused Google Ads gigs instead.

How it works

1. 1
   App & tracking audit

   We confirm your platforms (iOS, Android, or both), your goal, and whether Firebase or an MMP (AppsFlyer, Adjust) is already linked to Google Ads.

2. 2
   Tracking & conversions

   I link Firebase / Analytics for Firebase or the MMP, map the in-app events to import as conversions, and verify they flow into Google Ads.

3. 3
   Build & creative

   I create the App Campaign, load asset groups (text, image, video, HTML5), set tCPA or tROAS bidding, geo-targeting and budget.

4. 4
   Launch & first read

   I launch, monitor the learning phase, and give you a short walkthrough of how to read installs, in-app actions, and cost per action.