About This Service
Google Ads Management for UAE Businesses — Search Campaigns and Performance Max
I manage Google Ads accounts for businesses in Dubai, Abu Dhabi and Sharjah, running Search campaigns and Performance Max side by side so high-intent keywords and Google's automated placements both pull their weight. Every account starts with conversion tracking done properly: GA4 linked to Google Ads, enhanced conversions enabled, and conversion actions mapped to the events that actually matter — calls, form fills, WhatsApp clicks or purchases — so Smart Bidding optimizes toward revenue in AED rather than vanity clicks.
Search campaigns get continuous negative keyword sculpting from the search terms report, which is where most UAE accounts leak budget — irrelevant emirates, job seekers, and DIY queries get excluded weekly. Geo-targeting is set at the emirate or even district level (Dubai Marina, Business Bay, Khalifa City, Al Nahda) depending on where your customers are, with location bid adjustments based on actual conversion data. Budgets are planned in AED with a clear monthly cap and a realistic cost-per-lead target agreed before launch.
Ads only perform as well as the page behind them, so I audit landing-page alignment as part of setup — message match between ad copy and headline, mobile load speed, and a single clear conversion action. Free-zone and mainland SMEs get the same structure: tight ad groups, responsive search ads with pinned local headlines, and a monthly report in plain language showing spend, conversions, cost per conversion and the changes made.
What's included
- Search + Performance Max build — Keyword-themed Search campaigns plus a PMax campaign with asset groups and audience signals
- GA4 + enhanced conversions — Conversion tracking verified end-to-end before a single dirham is spent
- Weekly negative keyword sculpting — Search terms reviewed and wasted-spend queries excluded every week
- Emirate-level geo-targeting — Dubai, Abu Dhabi and Sharjah targeting with bid adjustments by location performance
- Landing-page alignment audit — Message match, mobile speed and conversion-action review for every destination URL
- Monthly performance report — Spend, conversions and cost per conversion in AED, with the optimization log
How it works
- 1Account and tracking audit
I review your existing Google Ads account (or build fresh), link GA4, enable enhanced conversions and confirm every conversion action fires correctly.
- 2Campaign build
Search campaigns structured by keyword theme plus a Performance Max campaign with asset groups, audience signals and AED budget allocation agreed with you.
- 3Launch and sculpt
Campaigns go live with emirate-level geo-targeting; the first two weeks focus on negative keywords and bid strategy calibration.
- 4Report and iterate
You get a monthly report showing results in AED and the exact changes made, with a call to plan the next month.
Why work with me
| With me | Typical agency | |
|---|---|---|
| Conversion tracking verified before launch | Often launched on clicks only | |
| Search terms reviewed weekly | Monthly at best | |
| Direct access to the person running your account | Account manager relay | |
| You keep ownership of the Google Ads account | Sometimes held by the agency |