Google Ads Management (Search + Performance Max)

I manage Google Ads accounts for businesses in Dubai, Abu Dhabi and Sharjah, running Search campaigns and Performance Max side by side so high-intent keywords and Google's automated placements both pull their weight. Every account starts with conversion tracking done properly: GA4 linked to Google Ads, enhanced conversions enabled, and conversion actions mapped to the events that actually matter - calls, form fills, WhatsApp clicks or purchases - so Smart Bidding optimizes toward revenue in AED rather than vanity clicks.

Search campaigns get continuous negative keyword sculpting from the search terms report, which is where most UAE accounts leak budget - irrelevant emirates, job seekers, and DIY queries get excluded weekly. Geo-targeting is set at the emirate or even district level (Dubai Marina, Business Bay, Khalifa City, Al Nahda) depending on where your customers are, with location bid adjustments based on actual conversion data. Budgets are planned in AED with a clear monthly cap and a realistic cost-per-lead target agreed before launch.

Ads only perform as well as the page behind them, so I audit landing-page alignment as part of setup - message match between ad copy and headline, mobile load speed, and a single clear conversion action. Free-zone and mainland SMEs get the same structure: tight ad groups, responsive search ads with pinned local headlines, and a monthly report in plain language showing spend, conversions, cost per conversion and the changes made.

How it works

1. 1
   Account and tracking audit

   I review your existing Google Ads account (or build fresh), link GA4, enable enhanced conversions and confirm every conversion action fires correctly.

2. 2
   Campaign build

   Search campaigns structured by keyword theme plus a Performance Max campaign with asset groups, audience signals and AED budget allocation agreed with you.

3. 3
   Launch and sculpt

   Campaigns go live with emirate-level geo-targeting; the first two weeks focus on negative keywords and bid strategy calibration.

4. 4
   Report and iterate

   You get a monthly report showing results in AED and the exact changes made, with a call to plan the next month.