Performance Max Campaign Build & Optimization (Google Ads, UAE)

Performance Max is Google's all-in-one campaign that serves across Search, Shopping, YouTube, Display, Gmail, Discover and Maps from a single goal-driven setup - and when it's built badly it quietly burns budget on brand traffic and low-value placements. This is a dedicated Performance Max build and optimization engagement: I architect (or fix) one PMax campaign properly for UAE businesses in Dubai, Abu Dhabi and Sharjah, structured around clear conversion goals so Google's automation works for your account instead of against it.

I build the full PMax architecture: tightly themed asset groups with listing groups for retail, strong audience signals and search themes to steer the learning phase, and the controls most setups miss - brand exclusions and account-level negative keywords so you stop paying premium prices to capture people who already know you. I set the campaign to optimise toward conversion value or a target ROAS (tROAS) in AED rather than chasing raw clicks, and where you sell physical products I feed your Merchant Center catalogue into PMax so it can run retail asset groups against your real inventory.

PMax is famous for being a black box, so I make it transparent: I pull asset-group reporting, insights and channel-mix data so you can see which assets, audiences and channels are actually driving results, then optimise on the levers Google does expose. Two things to be clear about. First, this is a single-campaign-type engagement done in depth - my Google Ads Management (Search + Performance Max) gig is ongoing, full-account management that runs PMax alongside your other campaigns every month; this gig is the dedicated PMax build or fix done once, deeply. Second, it's distinct from my Google Shopping Ads & Merchant Center Setup gig, which builds the product feed and Merchant Center itself - this gig builds the Performance Max campaign that can then consume that feed. If you want PMax set up right or rescued from poor performance as a focused project, this is the gig.

How it works

1. 1
   Goal & inventory discovery

   I map your conversion goals, value data and - for retail - your Merchant Center catalogue to plan the PMax structure.

2. 2
   Build the PMax architecture

   I build the asset groups, listing groups, audience signals and search themes, with brand exclusions and account negatives in place.

3. 3
   Set value-based bidding

   I configure conversion-value or tROAS goals in AED and confirm conversion tracking is feeding PMax the right signals.

4. 4
   Make it transparent & optimise

   I pull asset-group reporting, insights and channel-mix data, then optimise assets, signals and exclusions on what the data shows.